In Dove’s latest campaign #choosebeautiful, they challenged women in five different cities (San Francisco, London, Delhi, Shangai, and São Paolo) to choose between entering a door from either the “Average” or “Beautiful” vantage point, and this is what happened next:
What would you do if you were faced with the same conundrum?
Walk away; stop and think about it?
We hope that you choose beautiful every time, as there is no such thing as being only average. Every woman deserves to feel beautiful, and all it takes is that you believe it for yourself, because we already believe in you.